Private Banking Veteran Barry Tse Joins Raffles Family Office, Cherie Liu to Lead Marketing and Communications

Hong Kong, 28 November, 2024 – Raffles Family Office (“RFO”, the “firm”), Asia’s leading multifamily office (“MFO”), is pleased to welcome Barry Tse, as Managing Director, Relationship Management, and Cherie Liu, as Head of Marketing and Communications. Each a seasoned professional in their own respective, Barry and Cherie will bring in their extensive know-how in client servicing and experience, joining efforts with the firm as it continues to shape family office landscape in the region.

Barry said, “There has been a significant uptrend of the adoption of MFOs by private banking clients, either to complement or evolve beyond their traditional PB relationships. I am excited to join RFO, one of the pioneers in the Asia MFO space. RFO has built an impressive diverse and comprehensive product platform whilst maintaining a strong focus on quality and independence, and it will be an important tool for me to better advise my clients not just on investments but on all aspects of their wealth.”

Barry brings over two decades of extensive experience in the private banking sector, having held senior positions at leading financial institutions. Before joining RFO, he served as Executive Director at UBS, where he excelled in client advisory roles. Prior to that, Barry was a Director at Julius Baer. His career also includes key roles at Macquarie Bank and Man Investments. Barry is a Chartered Financial Analyst (CFA) and a Chartered Alternative Investment Analyst (CAIA).

Cherie is a seasoned marketing professional with over 20 years of experience in the private banking and investment services sector. Prior to joining RFO, Cherie was Executive Director, Marketing, Global Wealth Management at UBS and Director, Marketing Branding, Wealth Management APAC, Credit Suisse immediately before. Cherie has a proven track record in creating unique client experiences for ultra-high-net-worth individuals, having spearheaded high impact programs that significantly enhanced client engagement.

On her new role, Cherie said, “The family office sector offers a unique opportunity for me to pursue my passion for creating deeper and lasting client relationships, building trust and fostering client journey beyond transactions. I’m excited to leverage my expertise in this new arena at RFO to implement innovative strategies that further enhance engagement and cultivate meaningful relationships with our clients.”

Chi-man Kwan, Group Chief Executive Officer, remarked, “RFO’s strength lies in its people. Barry and Cherie embody our commitment to delivering exceptional value and tailored experiences for our clients, and I am delighted to welcome them as we embark on this journey together.”

Barry and Cherie will be based in Hong Kong and report directly to Chi-man.

About Raffles Family Office

Raffles Family Office (RFO) is Asia’s leading commercial multi-family office, dedicated to providing a comprehensive suite of wealth management services tailored for ultra-high net worth individuals and families. Leveraging an integrated platform that pairs independence with expert advisory across a wide spectrum of asset classes, RFO is uniquely positioned to offer bespoke, sustainable, and robust solutions for wealth growth and preservation. Further strengthening our offering is an extensive global partnership network, engineered for seamless collaboration with top-tier financial institutions worldwide. With dual headquarters in Hong Kong and Singapore, RFO’s prominent presence spans across Asia’s gateway cities, including Shanghai, Taipei and Bangkok. For additional information, visit https://www.rafflesgroup.co

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