Luxury Retail Leader Chris Chong Joins Raffles Family Office as Board Advisor

Singapore and Hong Kong, 21 Oct 2024 – Raffles Family Office (“RFO”, the “firm”), Asia’s leading multi-family office, is pleased to announce the appointment of Chris Chong as a Board Advisor. Chris will strengthen the strategic direction of RFO as it continues its mission to deliver innovative and integrated family office services across Asia.

Chris is currently the LVMH Group’s Executive Vice President for South and South East Asia, including Oceania. In this role, he oversees the business development in this region for the group’s portfolio of prestigious brands. Prior to his current position, Chris was the Chief Executive Officer, Retail and Workspace at CapitaLand Investment, a global real estate investment manager. Additionally, his career includes senior roles at the Singapore Economic Development Board (EDB), Starhill Global REIT, and Moët Hennessy Louis Vuitton (LVMH) in Paris, Hong Kong, and Singapore.

Chi-man Kwan, Group CEO and Co-founder of Raffles Family Office, said, “We are delighted to welcome Chris as our Board Advisor. His extensive expertise in the region, proven leadership in business transformation, and deep understanding of the evolving needs of high-net-worth clients are invaluable as we expand our services and elevate our client engagement across Asia and beyond.”

Chris Chong said, “Family office is the next new frontier of UHNWI servicing in the region, and I’m happy to be able to advise a dynamic and fast-growing team like RFO. I look forward to leveraging this opportunity to redefine the way we engage and serve our clients.”

Chris holds a Master in Information Networking from Carnegie Mellon University, an Electrical Engineering degree from a French Grande École, and a Master in Financial Management from ESSEC. A Certified Alternative Investment Analyst (CAIA) since 2010, Chris has been active in various industry bodies, including the Singapore Fair Tenancy Industry Committee (FTIC) and the Future Economy Council (FEC). He is proficient in English, Mandarin, and French, and serves as Vice-President of the Singapore French Alumni Association.

About Raffles Family Office

Raffles Family Office (RFO) is Asia’s leading commercial multi-family office, dedicated to providing a comprehensive suite of wealth management services tailored for ultra-high net worth individuals and families. Leveraging an integrated platform that pairs independence with expert advisory across a wide spectrum of asset classes, RFO is uniquely positioned to offer bespoke, sustainable, and robust solutions for wealth growth and preservation. Further strengthening our offering is an extensive global partnership network, engineered for seamless collaboration with top-tier financial institutions worldwide. With dual headquarters in Hong Kong and Singapore, RFO’s prominent presence spans across Asia’s gateway cities, including Shanghai, Taipei and Bangkok. For additional information, visit https://www.rafflesgroup.co

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